In today’s world of media aided thinking and AI driven strategies, I find interacting with Vijay Amruth Raj as refreshing as a cold lemonade on a scorching day. His thoughts, words and deeds highlight pure, unassuming simplicity and complete clarity, which is what has always endeared him to all his colleagues. Ever since he walked into my Office one eventful morning in 2008, when I was Vice President at Tata Projects, seeking to strengthen its Corporate Communications department, Vijay has never ceased to impress me with his incisive yet polite and carefully crafted action plan for whatever task was assigned to him, which he always executed, building in all suggestions with a pleasant smile, untiring enthusiasm and unflinching humility. Today after working almost two and a half decades with major corporates in diverse sectors in a line he is delightfully passionate about, Vijay has finally embarked on launching his own enterprise agency delivering world class Advertising, Public Relations, Digital Marketing and Corporate Event Management Services. I am confident that his expertise, experience and personal values and unique skillsets, will help deliver his avowed promise of building “Reputation Capital” for clients out there in a cluttered world - who are looking for clarity and a fresh sip of pure honest elixir to rejuvenate their business in measurable outcomes! I wish him all the best, as always!