Vijay Amruth Raj and me worked together in Tata Projects Limited for around five years. He was leading the Communications Function for the company. Under his supervision Communication Function supported the Transformation agenda of the company. During that period, I experienced Vijay as a very thoughtful, structured, balanced in his actions. He was very proactive and engaged with different stakeholders to get their buy-in and participation in all the initiatives that were taken up in the communication function. He was persistent, persuasive and participative during implementation phase. He successfully balanced his creativity and ground reality and was very successful in implementing communication strategies that were highly impactful.
I take this opportunity to list a few contributions of Vijay:
• Released a communication calendar for all key leaders including the MD with monthly Themes.
• Released subject based Podcasts for senior leaders focusing on initiatives aligned to the Transformation agenda of the company.
• Rebranded _TPL Times, _ the quarterly magazine, as “Concre@te” • Managed the corporate website, intranet, and social media platforms. Followers of the website increased multi-fold
• Organised business division–specific meetings with the CHRO, covering all levels of the organisation and diverse age groups
• Organised Town Hall meetings of MD across Hyderabad, Mumbai, New Delhi, and Kolkata, addressing employees’ questions in real time as a predictable event.
• TPL’s internal communication processes evolved into a promising practice within the Group and were certified by Tata Quality Management Services (TQMS) in 2014
• Received four Gold, four Bronze, and three Silver awards from the Association of Business Communicators of India (ABCI) for outstanding communication initiatives at Tata Projects Limited
• Designed and published a comprehensive yearbook covering activities across HR, Internal Communications, Administration, Knowledge Management, and Learning & Development
• Organised Safety Meets to sensitise employees and strengthen the safety culture across the organisation, particularly at project sites. Organised annual Safety Officers’ Meets and RCM Meets. It resulted in significant improvement in safety performance across sites
• Organised “Innovation Month” across the organisation under the banner “Innoways” and published a special innovation edition
• Released Quarterly newsletter with inputs from MD and other senior leaders
• Executed integrated branding and communication programmes in collaboration with the Tata Group